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The Challenge of Marketing Green: More Fervent Evangelism or Astute Application of Strategic Marketing Principles?

Wednesday, May 30, 2007 from 4:00 PM - 6:00 PM (CT)

Chicago, IL

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Ticket Information
Ticket Type Sales End Price Fee Quantity
CSBA Member Ended $30.00 $0.99 N/A
Non-Member admission Ended $50.00 $1.25 N/A
Event Details
ONLINE REGISTRATION IS CLOSED. Registration will be accepted at the door. Cash or check (payable to Foresight Design Initiative) only.



For the green entrepreneur seeking a language and framework for developing and analyzing market-driven strategies and plans, this workshop will provide a quick and concise introduction to the marketing concept, process and mindset. Included will be the 3 C's of a strategic triangle (customer, company and competition); elements of the marketing mix, commonly known as the 4 P's; and lessons learned in the marketing of some recognized green products.
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Contact Chicago Sustainable Business Alliance for event and ticket information.